Here to help startups and small businesses create standout customer experiences and build communities people genuinely want to be part of — turning connection into long-term loyalty.

Let’s create something magical together!

It’s nice to meet you !

Hi, I’m Lisa—driven by the magic of creating unforgettable customer experiences and passionate about helping startups and small businesses thrive.

With a background that spans social networks, community development, and mental health support, my career—both in Australia and internationally—has always centered around building strong communities and crafting standout moments along the customer journey.

I believe that a thriving brand is not just about delivering great products or services, but about creating a loyal, engaged community that feels truly connected to your mission and values. By fostering authentic relationships, I help businesses build a community around their brand that drives long-term loyalty and advocacy.

I specialise in understanding the flow of businesses and developing solutions that resonate with diverse audiences. Whether it’s fast-paced startups or dynamic industries, I know how to think on my feet, stay creative, and deliver meaningful value.

Adaptability, problem-solving, and designing impactful experiences are at the core of what I do, and I offer a full range of services to elevate your CX. Let’s connect and explore how we can collaborate!

Let's make magic!

Here’s a sneak peek at what we can do together…

  • What it is:
    Think of your CX strategy as your brand’s secret playbook. It’s all about understanding what your customers really want, and making sure everything you do—messaging, processes, and touchpoints—aligns to deliver that WOW factor.

    How you’ll benefit:
    I’ll dive deep into your target audience, map out the key moments of truth in the customer journey, and build a strategic roadmap that turns your customers into loyal fans. With customer personas, clear expectations, and success metrics, we’ll craft a plan that’s more than just a roadmap—it’s your ticket to creating unforgettable experiences every time.

  • What it is:
    Every time your customer interacts with your brand, it’s a part of a bigger story. Customer journey mapping is about charting those interactions and ensuring they’re smooth, satisfying, and easy to love.

    How you’ll benefit:
    I’ll map out every step your customer takes—from first discovering your brand to becoming a loyal advocate. Together, we’ll spot the friction points and find ways to smooth them out, whether it’s optimising your website flow, improving checkout, or making your post-purchase experience feel like a hug. The goal? A friction-free, delightful journey that keeps customers smiling all the way through.

  • What it is:
    Community management is all about building genuine relationships with your audience and creating a space where people feel connected to your brand. It goes beyond posting content — it’s about starting conversations, responding to your audience, and turning followers into a loyal community.

    How you’ll benefit:
    I’ll manage your online community by engaging with comments, messages, and conversations across your social platforms. From responding in your brand voice to encouraging meaningful interactions, I’ll help create a positive and active presence that keeps your audience engaged. Think of it as giving your brand a friendly, approachable personality that people enjoy interacting with and coming back to.

  • What it is:
    Email automation isn’t just about sending emails. It’s about sending the right emails, at the right time. It’s personalised, timely, and totally on point.

    How you’ll benefit:
    I’ll craft and set up automated email sequences that feel personal and spot-on. Whether it’s welcoming new customers, reminding them about abandoned carts, or sending them a little love post-purchase, we’ll make sure they get a message that matters, without you lifting a finger. More sales, more engagement, and less time spent worrying about emails? Yes, please!

  • What it is:
    Newsletters are your brand’s chance to show up in your customers' inboxes with something valuable, fun, and share-worthy. Whether it’s the latest news, cool tips, or exclusive offers, your newsletter is your chance to stay connected.

    How you’ll benefit:
    I’ll design and deliver newsletters that are more than just a sales pitch. We’re talking valuable content, exciting updates, or insider news that keeps your audience looking forward to every issue. This isn’t just about keeping your customers informed—it’s about making sure they feel connected to your brand.

  • What it is:
    Engagement campaigns are all about turning passive customers into active, loyal advocates who love your brand. Think referral programs, limited-time offers, and fun, interactive content that sparks conversation.

    How you’ll benefit:
    I’ll help create campaigns that not only catch attention but spark excitement. From a customer appreciation initiative to referral programs and special promotions, these campaigns will keep your audience engaged and eager to spread the word. Because a happy customer is a customer who shares the love!

Start your journey!

Why you need this (and how it helps your business!)

For startups, scaleups, and small businesses, exceptional customer experience isn’t just nice to have—it’s a total game-changer. When you make your customers feel valued, heard, and delighted at every step, they’ll not only stick around but will also become your biggest advocates.

  • Time saved, goals achieved

    With email and campaign automation, you can focus on what you do best while I take care of the rest.

  • More customer love (aka loyalty)

    We’ll exceed expectations at every touchpoint, turning casual customers into lifelong fans.

  • Passionate brand superfans

    Happy customers will share their love with others, creating organic growth and free marketing.

  • A unified experience

    Channel harmony ensures a seamless experience across all platforms, keeping everything running like a dream.

  • Better conversion rates

    Optimising the customer journey and automating key touchpoints will turn more leads into paying customers.

See the magic in action.

  • It was truly a privilege to work with Lisa. She has an exceptional understanding of customer experience and a talent for creating tailored systems and strategies that ensure every interaction is meaningful and seamless. Her expertise in designing and implementing customer experience solutions elevated the way we connect with our customers. Thoughtful, driven, and always people-focused, Lisa’s ability to bring fresh, effective solutions is unparalleled. If you're looking for someone who can transform your customer experience with expertise, passion, and real impact, I highly recommend Lisa.

    Stephanie Leibovitch, Founder of Connected Women

  • Lisa is a one-of-a-kind community builder and customer experience expert. She brings empathy, warmth, and genuine understanding to her work, creating communities that feel connected, supported, and fulfilled throughout their journey. At the same time, she is commercially astute, ensuring the organisation operates sustainably and is set up for long-term success. I would highly recommend Lisa for any community projects.

    Phoebe Adams, Founder of Joy

Get in touch.

Ready to turn your business into a brand people genuinely connect with? Let’s create customer experiences and communities that stand out, spark loyalty, and leave a lasting impression!